European contributions

There are countless truly great influences from Europe...the chic and sophisticated look of Paris, the effortless elegance of Milan, and the quirky style of London. Europe has always maintained a more tailored approach when it comes to fashion.
One of fashions most iconic pieces without a question is the Trench Coat.


Thomas Burberry designed a raincoat for British and French soldiers in WWI. The original design was modified many times to include shoulder straps and a shorter length for better mobility. Because the jacket was worn primarily by soldiers fighting in the trenches, it was eventually dubbed " the trench coat." The coat made its way into uniforms of enlisted soldiers in the United Kingdom in WWII. Following the war, the style became wildly popular partly due to the level of respect it demanded from being affiliated with army officials. Trench coats also became fashionable due in part to the appearance of them in a number of classic Hollywood films such as: Peter Sellers in Pink Panther, Humphrey Bogart in Casablanca, and of course a fashion icon herself Audrey Hepburn in Breakfast at Tiffany's.


Todays trench coats range from the classic khaki, to funky patterns,available in all sorts of colors and lengths, and in plush fabrics. The coast is now considered a wardrobe staple in every fashionista's closet.